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THE MOBILE MARKETING REVOLUTION: HOW YOUR BRAND CAN HAVE A ONE-TO-ONE CONVERSATION WITH EVERYONE by Jed Alpert

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INTRODUCTION

Martha Stewart had a problem. Her company, Martha Stewart Living Omnimedia, was spending vast amounts of effort to reach customers through magazines, TV, radio, and the web. But its marketers had no way to further engage with these people who were eager to hear from Martha. People tune out the white noise of traditional advertising. Some messages got through, but then the connection was lost. When I met with her representatives, they wanted to know: wasn’t there a way to make a more lasting connection?

They’d come to the right place. My company, Mobile Commons, isn’t in the business of selling a quick ad hit. We provide the tools to create lasting relationships by building an active database of users who want to be contacted and ...

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