O'Reilly logo

THE MOBILE MARKETING REVOLUTION: HOW YOUR BRAND CAN HAVE A ONE-TO-ONE CONVERSATION WITH EVERYONE by Jed Alpert

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

6STEP 4: DEVELOP A LONG-TERM RELATIONSHIP

We are all so used to the marketing methods of major commercial events—new Hollywood movies, for example—that few consider how outdated and wasteful such approaches have become. When a major movie studio releases a film with blockbuster potential, it will spend vast amounts on traditional advertising, exposing everyone who goes to that kind of movie (and many people who don’t) to previews and information in media old and new, from television and newspapers to web advertising and social network campaigns. It’s not hard to understand why studios put so much into publicity—getting someone to see a movie in a theater is almost as demanding as getting him or her on a plane. The viewer has to commit to a time, ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required