Cover Page by Rachel Hinman

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CHAPTER 3

Peanut Butter in Denver

Demystifying the Elusive Mobile Context

It Was a Dark and Stormy Night...

40

Developing Empathy for Context

41

Reduce Cognitive Load and Opportunity Cost

51

Mobile Context Design Tips

54

Mobile Context Design Method: Brainstorming in the Wild

56

Mobile Context Framework: Nouns and Relationships

57

Peanut Butter in Denver?

59

Mobile UX Beachhead

60

Summary

63

Expert Interview: Alex Rainert

64

Practitioners of mobile UX design often cite context as the biggest difference between designing for mobile experiences and other design spaces. But what does “the mobile context“ really mean?

In 2006, I worked on a research project designed to answer that very question. We recruited 10 participants ...

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