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The Mobile DJ Handbook, 2nd Edition

Book Description

The Mobile DJ Handbook, Second Edition continues to be an excellent guide for novice and experienced DJs looking to build a successful career as the owner-operator of a mobile disc jockey service. Complete with practical tips, expert advice, and creative strategies, this book serves as the perfect guide on how to market and sell your services as well as develop and expand your business.



This book contains information on becoming a professional, securing bookings, buying equipment and music, and running party dances, contests, and games. Included within the text are sample contracts, an advertisement and brochure, and resource information. The Mobile DJ Handbook is an essential reference guide which offers readers all the knowledge and inspiration needed to run a profitable enterprise.

Table of Contents

  1. Cover
  2. Halftitle
  3. Title
  4. Copyright
  5. Dedication
  6. Contents
  7. Foreword
  8. Acknowledgments
  9. Introduction
  10. About the Author
  11. 1. Your 21st Century Mobile DJ Service
    1. Creating Prosperity and Success
    2. Becoming a Professional
    3. “Newbies” versus “Bottom-Feeders”
    4. DJ Schools and Apprenticeships
    5. Establishing Your Business
    6. Choosing a Business Name
    7. Registering Your DJ Service
    8. Developing a Sound Financial Plan
    9. When You Become a Golden Oldie
    10. Accounting and Bookkeeping
    11. Opening a Merchant Account
    12. Toll-Free Service
    13. Legal and Accounting Advice
    14. Profitable Additions to Your DJ Service
    15. Setting Up an Office
    16. Tracking Clients and Gigs
    17. Letterhead and Contracts
    18. Obtaining Insurance
    19. Buying a Franchise
  12. 2. Getting Top Billing
    1. Creating a Reputation
    2. Preparing for Events
    3. Professional Attire and Etiquette
    4. Dealing with Clients
    5. Customer Service
    6. DJ Associations
    7. DJ Conventions
  13. 3. The Interactive DJ
    1. Getting the Crowd Going
    2. Microphone Skills
    3. Ice Breakers
    4. Dances, Contests, and Games
    5. Participation Dances
    6. Contests and Games
    7. Karaoke
    8. Party Props
  14. 4. Getting Geared Up
    1. Where to Buy
    2. Sound Equipment and Accessories
    3. Accessories
    4. Lighting Equipment
    5. Party Favors
    6. Personal and Travel Items
    7. System Components
    8. Transporting Your Gear
    9. Set-Up Tips
  15. 5. Your Music Collection
    1. Music Library Essentials
    2. Music Services, Products, and Outlets
    3. New Music Services
    4. Remix Services
    5. Music Video
    6. DJ Specialty Outlets
    7. Play Lists
    8. Latin Music
    9. Swing Music
  16. 6. Marketing and Advertising
    1. The Marketplace
    2. Promotional Items
    3. Digital Business Cards
    4. Brochures and Cover Letters
    5. Direct Mail
    6. Free Publicity
    7. Sample Press Releases
    8. Advertising Sources
    9. Newspapers and Publications
    10. Yellow Pages
    11. Bridal Shows
    12. Trade Deals
    13. Telemarketing
    14. Producing a Website
    15. Clubs and Organizations
    16. Schools
    17. Mobile Mitzvah Marketing
  17. 7. Party Possibilities
    1. Weekend and Weekday Events
    2. Wedding Receptions
    3. Bridal Party Introductions
    4. Bar/Bat Mitzvahs
    5. The Corporate Market
    6. Holiday Party Tips
  18. 8. Multi-System and Full-Service Operations
    1. Hiring Mobile DJs and Dancers
    2. DJ Compensation
    3. Motivation and Recognition
    4. Performance
    5. Disciplinary Action and Termination
    6. No-Compete Contracts
    7. Creating an Employment Manual
    8. Treat Your Employees Well
    9. DJ Training Program
    10. Office Relocation
    11. Multiple Systems and Inventory
    12. Advertising Changes
    13. Franchising and Multiple Locations
  19. 9. Selling Your Services
    1. Pricing Competitively
    2. Getting Paid What You Are Worth
    3. Selling over the Phone
    4. In-Person Consultations
    5. Using DVD/Video as a Sales Tool
    6. Handling Deposits and Payments
    7. Generating Referrals
    8. Tips for Maximizing Your Profit
    9. A Sound Reinforcement Idea
  20. 10. Tech Talk
    1. Sound Reinforcement Terms
  21. 11. How’s Your Form?
    1. Sample Client Contract
    2. Sample Wedding Party Introduction Sheet
    3. Sample Employment Agreement
  22. 12. Records of Success
    1. Interviews with America’s Top DJs
  23. Appendix
  24. Index