8. The Slow Road to Mobile Commerce

No one can doubt that it is a challenge to keep up with the weekly, often daily, announcements and press releases about new products and technology being launched. In fact, it can be fascinating to see how entrepreneurs, developers, and investors are pouring efforts into being the first to market with even the most outrageous ideas for the future of humanity. Various forces also are at work that govern a company’s speed of adopting mobile technology and further what it takes to reach, convert, and sustain mobile users as customers. In some cases, businesses are even trying to actively convert their existing customers into mobile users.

We expect 2015 to likely be a breakout year for media and transactional ...

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