Camera Reviews

Not all camera reviews are created equal, and the photography industry worked out a long time ago that we pay more attention to writing we perceive as unbiased than to advertising. It has to be said that although many companies in the industry are ethical, there are others that value sales over strict honesty.

There are the obvious considerations, such as whether a magazine that depends on a manufacturer for advertising will write a negative review of that manufacturer’s products. More often, though, the process is a little more subtle. A blatantly promotional review will not fool many people, so the reviewer may throw in one or two very minor quibbles to give the impression of balance.

The Internet presents a bigger challenge. ...

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