The Photography Equipment Industry

I really hope the following statement doesn’t come as a revelation to you:

The photography equipment industry’s first priority isn’t to make you an ideally equipped photographer; it is to make you an expensively equipped photographer.

It is important to bear this in mind when deciding which camera and accessories to buy. The industry spends a lot of money on marketing and advertising with a goal of separating you from as many of your dollars as possible. This doesn’t make camera manufacturers evil; they are just fulfilling their obligations to their shareholders. It does, however, mean that the onus is on you, the consumer, to do your homework.

One lesson we were taught in history classes was to learn about ...

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