PLACING ONESELF IN SERVICE
Leadership is often done in the name of service; an entire field of “servant leadership” has sprung up to describe and deepen this leadership ethic. Unfortunately, some of what is done is not so helpful; leadership can often be self-service or arrogance disguised as help for others. True service means discerning and providing what is needed. This requires a high level of commitment and care. Ethical service is done consciously, with self-awareness, and for the benefit of the client.
The coach represents, and stands for, the client’s highest potential. As coaches, we can sometimes see the possibilities for a client’s success more clearly than he can. It is true service to believe in someone’s potential and encourage ...