In Section III, Membership Economy Organizations Come in All Shapes and Sizes, we see some examples of organizations that have implemented the strategies of the Membership Economy successfully. It’s helpful to see best practices and what organizations look like when they are doing well.
However, I think the principles in this book are most helpful at moments when things are not fine. Organizations most often invest in joining the Membership Economy when they are at a crossroads. I call them points of inflection—moments when a company’s financial situation can either get much better or much worse—when change is imminent. Sometimes these moments are thrust upon organizations via competitive ...
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