Before you invest any time in learning about the Membership Economy and how to apply its principles, you probably want to know what it is, why it’s important, and how it can help you. If the transactional model is dying and the Membership Economy is replacing it, what does that mean?
This first section provides an overview of how the Membership Economy fits into the bigger picture, why it matters, and what it looks like.
Membership is a concept that is timeless, important, and powerful. It is part of our innate humanity to gravitate toward community. Once trade economies developed, we proved we were willing to pay a premium for connection, and the Membership Economy was born.
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