Glossary |
To help clarify some of the terms in the book, here’s a brief glossary.
acquisition funnel: Also referred to as conversion funnel or demand funnel, this phrase refers to the customers’ journey from the moment of awareness to the moment they become a customer. Many organizations use the idea of an acquisition funnel to track how well their marketing activities are working to attract and engage prospects.
consumerization of the enterprise: A sales strategy to build relationships with individual employees until reaching critical mass and then reaching out to establish a relationship with the enterprise itself.
evangelists: Members who feel so strongly about products and services that they freely convince others to try to buy ...
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