FOREWORD
Belonging matters. Each of us yearns for the tribe: for the affiliations that will support us, protect us, define us, help us make sense of a complex and overwhelming world. Everyday conversation revolves as much as ever around belonging: Do you use an iPhone or Android? Are you a Millennial—or not? The one percent or the ninety-nine?
Belonging is powerful, so powerful it’s dangerous. It includes us, but makes us insular. It informs us, but makes us ignorant of other views. It makes a big world feel small and comfortable, for better and worse. Underlying Robbie Baxter’s book is a theme we have discovered at LinkedIn: Memberships only work when based on mutual respect and benefit. She talks about Gainsight, which reconceives Customer ...
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