ACKNOWLEDGMENTS
Writing this book is one of the most challenging, creative, frustrating, and rewarding things I have ever done. Writing a book is mostly a lonely, singular path. As an extrovert, it’s hard for me to work that way. So I reached out to many, many people for help. Amazingly, nearly all the people I asked were generous in sharing their time and expertise. Even the professionals who were officially being paid to help me went over and above what I ever would have expected. Without my colleagues, friends, and family, I never would have finished. I need to extend my deepest gratitude to many people:
To the pioneers of the Membership Economy who allowed me to include their stories and words and who connected me with others: Jim Adkins, ...
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