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The Maxxis Global Family by Dr Wally Y H Chen

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image THE BRAND BELONGS TO EVERYONE

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DUE TO THE EXTENSIVE BRANDING we have done, Maxxis is no longer thought of as a Taiwanese company in most parts of the world. Sometimes, it is even automatically considered an American company. Derek McMartin, the managing director of Maxxis International UK, tells us that consumers in the U.K. think Maxxis is American. This proves the importance of having the right name.

When I thought of the idea of such a ...

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