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The Maxxis Global Family by Dr Wally Y H Chen

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image MAXXIS IS THE NAME

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IN THE LATE 1980s, I realised that if we were to go global, it was important to have a Western-sounding name for our products. If we didn’t have one, we could be spending lots of money promoting Cheng Shin tyres, but the Cheng Shin name still wouldn’t catch on, especially in the West. It’s not easy to pronounce for those not familiar with Chinese names, and of course, it wouldn’t mean anything to anyone who doesn’t understand ...

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