Acknowledgments
This book has been improved immeasurably by the developmental guidance of my wonderful editor, Ellen Kadin, who helped me take the manuscript from a rough twenty-page proposal and some software to this completed tome. Along the way, the manuscript had valuable input from William Helms III, Ellen’s editorial assistant and right-hand man, and Debbie Posner, the copyeditor-slash-martinet who wrestled with all the particulars. This is a better book because of all of their efforts. Thank you.
Thanks also to the associate editor, Mike Sivilli, and all the hard-working people who got this book to the printer on time.
Get The Marketing Plan, 4th Edition now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
