Chapter 3 Build a Modern Marketing Team
The battle for top talent is brewing.
A TALENT WAR HAS BEGUN
A marketing talent war has begun for tech-savvy, hybrid marketers who are capable of building, managing, and executing fully integrated campaigns that produce measurable results. Businesses that have been slow to evolve do not know it yet, but the battle for top talent is brewing among forward-thinking agencies, publishers, corporations, and media companies.
These prototype marketers are able to deliver services across multiple marketing disciplines, including analytics, content, email, mobile, search, social, PR, and web. They are agile, adept at advanced marketing technologies, and experts at inbound strategy. Here is a peek at what hybrids are capable of doing to drive performance:
Activate marketing automation tools, fully integrated with sales and CRM systems, to deliver maximum value at every consumer touchpoint.- Analyze marketing data to turn information into intelligence and intelligence into action.
- Connect actions to outcomes.
- Create advanced buyer-persona profiles ...
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