Resources
Visit performance.PR2020.com
Go to performance.PR2020.com to download the Marketing Performance Pack referenced throughout the book. This free resource features a collection of template spreadsheets, including a marketing team skills assessment, scorecard, campaign center, and project center.
The site also includes case studies, tools, reports, ebooks, and other supporting materials designed to help advance your career and business.
Complete a Marketing Score Assessment
Chapter 8 features Marketing Score, a free online assessment tool built to rate the strength of business and marketing foundations, forecast potential, and align expectations. It is a subjective analysis from the viewpoint of internal stakeholders, including marketing management and company executives.
The tool includes more than 130 factors in 10 sections and takes approximately 15 to 30 minutes to complete, depending on how critically you consider each factor. By evaluating and scoring these factors, organizations can devise integrated marketing strategies; select the right marketing agency partners; allocate time, money, and talent; and adapt resources and priorities.
The Marketing Score website—www.TheMarketingScore.com—also includes a resources section featuring recommended blogs, books, industry events, and influencers.
Connect
Twitter: @PaulRoetzer- Book hashtag: #MKTBlueprint
- Email: ...
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