The Marketing Performance Blueprint: Strategies and Technologies to Build and Measure Business Success

Conclusion

THE MARKETING PERFORMANCE LAWS

At its core, The Marketing Performance Blueprint is a story about the convergence of marketing talent, technology, and strategy, and the opportunity to build performance-driven organizations.

Success requires a commitment to evolve as marketers and as businesses. Consumers increasingly tune out traditional, interruption-based marketing. Marketers must create more personalized and compelling experiences to attract, convert, and delight customers.

Campaigns should be based on the principles of inbound marketing, which tailors activities to individuals' needs, goals, and preferences at specific stages of the customer journey. Strategies must be highly measurable and dynamic, constantly adapting to changes in consumer behavior, marketing technology capabilities, and data.

Here are 10 takeaways from the book. Use these Marketing Performance Laws to spur change within your organization, exceed ROI expectations, and outperform the competition.

1. Align expectations and potential. Take a realistic look at the organization's existing foundation and reach. Ensure the necessary budgets, talent, and technologies are in place to achieve growth goals.
2. Commit to core strength. Invest resources in building a strong foundation, specifically high-performing marketing talent and advanced marketing technology infrastructure.
3. Integrate at all costs. Break through internal barriers and tear down silos. Optimal business results come from collaboration across ...