Foreword

Lora Cecere

Sales and operations planning processes are 30 years old, yet no two processes are alike. The processes are individualized by company and have often not kept up with current process thinking. In this book, Robert Burrows shares his insights through work with companies on how to make the S&OP processes “market-savvy.” By following Bob's approach, companies can design an S&OP process that moves to the drumbeat of the market in a way that can deliver superior balance sheet results.

The results that Bob talks about in this book do not come easily. They require leadership and significant change management efforts. His case studies are excellent examples of leadership in action.

One of the elements of Bob's techniques to implement ...

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