Ends and Means: Related but Different
Objectives (as well as needs, and needs assessment that are fully discussed in Chapter 7) rely on statements of results, not means (or resources, or activities). The following exercise will let you practice differentiating between ends (results, consequences) and means (how-to’s, methods, activities, processes):
For each item on the list below, put a check in the appropriate column, depending on whether it is primarily an End (results, consequence, or payoff) or a Means (resources, methods, how-to-do-it, intervention, processes, activity, or method):
Get The Manager's Pocket Guide to Mega Thinking and Planning now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
