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The Manager's Pocket Guide to Motivating Employees by Shawn Doyle

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Why Is Coaching Important?

As Johann Wolfgang Von Goethe once said, “Instruction does much, but encouragement does everything.” Coaching is a form of encouragement. Coaching is important for several reasons:

•   New generations in the work place. Generations X and Y are members of today’s work place. These generations are not going to stay with the company to retire and collect a gold watch. The basic mind-set of Generations X and Y is that they will stay at a company as long as they are growing and learning—as long as they are being coached. Once the opportunity for growth and learning ceases to exist, they have maximized the experience and will take their expertise onto the next job. But if the manager is coaching often and well, then the employees ...

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