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The Manager's Pocket Guide to Diversity Management by Dr. Edward E. Hubbard

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Prejudice

Prejudice is a preconceived feeling or bias. Each of us has biases of one kind or another. Some people wouldn’t be caught dead driving a certain make of car or wearing a certain brand of clothes. Other people may swear by that car or brand. We all have likes and dislikes. As long as our biases are about unimportant things, like our brand of toothpaste, they are relatively harmless. However, when we hold prejudices against other people, we create all kinds of problems.

Prejudice against people comes from a belief in the superiority of one’s own race, culture, class, or other group. Often, prejudice takes this ethnocentric form. Although America was founded on the principle of “liberty and justice for all” and most people want to believe ...

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