One of the reasons for the confusion in the terms is the way they are discussed in the media. Dr. Taylor Cox and Ruby Beale, for example, cite a Business Week article (1991, July 8, p. 65) that clearly illustrates the media’s influence and genesis that cause some of the confusion:
“Call it affirmative action. Or minority outreach. Or perhaps you prefer ‘managing diversity,’ the newest, politically well-scrubbed name for policies aimed at bringing minorities into the mainstream through preferential hiring and promotion.”
The language featured in this article takes the term managing diversity, which is a more comprehensive term in that it includes all types of groups and organizational activities, and reduces it to only one dimension ...
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