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The Manager's Pocket Guide to Diversity Management by Dr. Edward E. Hubbard

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The Impact of Diversity on Business Performance

In profit-making organizations, maximizing the difference between revenues and costs optimizes performance. This same goal exists in many non-profit organizations, except that the result is called surplus instead of profits. The question therefore is “How is workforce diversity and its management related to revenues, costs, or both?” To answer this question, we can explore several concepts and strategies that illustrate the impact of diversity on business performance. These concepts and strategies include items such as marketing strategies, problem-solving strategies, and creativity and innovation that can be viewed as important factors in revenue generation.

Marketing Strategies

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