In this chapter, we show you how to launch a knowledge management initiative. We will focus on two key areas:
• Getting started
• Going forward
The goal of knowledge management is not to pursue knowledge for its own sake or to be seduced by technology. Rather, companies manage knowledge to enhance their unique competitive advantage by increasing their overall know-how—the core competencies that help them do the things they do better than any other company. To expand know-how, you need to capture knowledge in both its explicit and tacit forms. You need to develop both information technology and the social relationships through which people learn much of what they learn at work.
If your company is ...