Image Case Example

Frank Able, Media Manager for a public relations firm, sat down to think about how to coach his new Communications Specialist, Judy Smith. It had been a long day and he was tired, but Judy had been there three weeks and Frank wanted to prepare his plan of action for how to coach Judy. He wrote up a summary of what he knew about Judy thus far and identified some specific developmental goals for her. Frank thought Judy had great potential, but she seemed to have some difficulty when dealing with clients.

A co-worker had mentioned to Frank that Judy seemed tense and strained in a client meeting. So Frank sat in on several of Judy’s meetings ...

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