The Manager's Pocket Guide to Corporate Culture Change

Task III. Aligning the Culture Summary

When the corporate culture is not aligned with the goals and strategies of an organization working toward renewal efforts, frustration is the likely outcome. The corporate cultures of organizations have a powerful influence over how things get done. Ideally, we want to be sure that our values and operating principles translate correctly into the norms and behaviors of day-to-day life on the job. These norms and values need to reflect what is necessary in technology-enabled virtual environments. Therefore, we need to consider new ways of dealing with distance and diversity and new ways of collaborating, communicating and teaming.

To ensure that the norms and behaviors of the organization are in alignment ...