The Manager's Pocket Guide to Corporate Culture Change

Step B.Develop programs

• What it means:

— Creating the resources required for success

• How it works:

— Identify and train role models and champions

•  Just-in-time training

— Communicate learning from the diagnosis

— Involve people in the transformation process

The Idea

In this step, the emphasis is on developing the programs required for success. Effective and lasting change requires a broad base of leadership skills and support within the organization. Internal resources need to be trained as role models and exemplars for desired changes. lt is also important during this phase to communicate what was learned from the cultural diagnosis process and explain the effects of the culture on organizational behavior, personal performance, virtual ...