The Manager's Pocket Guide to Corporate Culture Change

SKILL 6:ARTICULATE THE CULTURAL REQUIREMENTS FOR SUCCESS

•  Definition:  Identifying the values, behaviors and attitudes necessary to achieve desired results

• Benefits:

— Increases the chances for strategic success

— Communicates what is important

• Steps:

A. Review stated values and operating principles

B. Translate values and principles into norms and behaviors

Introduction

In a recent study of best practices in corporate restructuring, 43 percent of senior executives identified a dysfunctional culture as a major barrier to success (Wyatt, 1993). Apparently, executives are finding that no matter how much effort they invest in crafting the right strategy, structure and systems, their efforts do not achieve the desired results unless the culture ...