Step C.Make knowledge happen

• What it means:

— Continually generating new knowledge and encouraging entrepreneurial behavior based on that knowledge

• How it works:

— Suspend control

— Provide more flexibility

— Transform collective intelligence into a source of competitive advantage

The Idea

Making knowledge happen means using the information that people have access to in mission critical ways. The idea is to create more customer focus so that employees on the front line can get a better sense of changing relationships and demands from their customers. Making knowledge happen also involves encouraging entrepreneurial behavior and giving more flexibility to associates.

Many organizations change to more of a network or cluster structure in ...

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