AVOID THE VERB “IS”

Like the passive voice, the verb is or to be, in all of its forms, creates weak writing. Is, like the other so-called linking verbs (appear, become, seem, feel, grow, act, look, taste, smell, sound), merely links subjects with adjectives or objects and avoids any action. On the other hand, strong, active verbs add life to any sentence. Too many linking verbs will cut out the life and dilute the power of your writing.

Dull: The dog appeared happy when he saw the young boy. The boy was young and cute and acted like a typical boy as he got off the bus.

Alive: The dog vigorously wagged his tail, eagerly awaiting the boy. The eight-year-old, blond-haired boy jumped off the bus, chasing a friend while yelling at the top of his lungs. ...

Get The Manager's Pocket Guide to Effective Writing now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.