THE SEVENTH RULE:

Make YourPresentation

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With your draft in hand, you must now turn to the task of making your presentation. In fact, delivery may be more important than content; that is, how you deliver your speech may be actually more memorable than what you say. Indeed, it’s not uncommon for people to say of a speaker, “I’m not exactly sure what he said, but the way he said it was so good.” What accounts for such statements is the effective use of nonverbal communication by public speakers.

Research estimates indicate that nonverbal communication accounts for between 65% and 93% of our personal communication. Such nonverbals as eye contact, ...

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