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The Manager's Pocket Guide to Creativity by Alexander Hiam

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THREE-STEP WORD ASSOCIATION

WHEN PRESSED TO DEFINE CREATIVITY, I usually say that it's new and useful combinations of thoughts. (When not pressed, I avoid defining it, since getting too scientific about creativity is a violation of its spirit). In this process tool, which is suitable for individuals or groups, you use word associations to generate unexplored combinations of words and ideas. Then you try to make these combinations useful and relevant. And, with a little luck or enough persistence, you end up with new and useful idea combinations. Here's how to do it.

HOW TO uSE THREE-STEP WORD ASSOCIATION

The Activity Steps

There are four steps ...

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