The Manager's Pocket Guide to Team Sponsorship

KEY TERMS AND DEFINITIONS

Throughout this guide, we will use the following words a lot, so let’s make sure we are all speaking the same language.

TERM	DEFINITION	TYPE OF TEAM
MISSION STATEMENT	This is the broad business purpose for which a team has been formed. Mission statements are usually brief, formal statements that show the direction or purpose of the team. They are a kind of “creed” that the team lives by. The mission statement should be accepted by all the team members.	• Standing • Natural
GOALS	A team’s goals are the specific, measurable aims or ends at which the team’s efforts are directed.	• Ad hoc • Standing • Natural
OBJECTIVES	Something at which effort is directed; an aim or end of action; a position to be attained ...