Work With the News Media
“In the real world, the right thing never happens in the right place and the right time. It is the job of journalists and historians to make it appear that it has.”
—Samuel Clemens (Mark Twain)
In This Chapter
- Understanding the news media.
- Understanding reporter motivations.
- Reconciling your restrictions with reporter motivations.
- Why you should never say “no comment.”
- Tips for dealing with the media.
- Tips for interviews.
- Templates to guide your responses.
- How to lessen anxiety, reduce the risk of being negatively portrayed, and improve chances of a positive outcome.
Being a source for a news story can be an exciting ...
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