Write for the Web

“The simpler you say it, the more eloquent it is.”

—August Wilson

In This Chapter

  • How we read on the web.
  • How to write for the web.
  • How to keep your writing objective, skimmable, and concise.

In 1997, the Internet was still in its infancy. Neither Amazon nor Google existed. Facebook founder Mark Zuckerberg was in middle school. And the concept that computers could make high-definition videos available on-demand to anyone was a technological achievement no one believed would happen anytime soon.

Webpages—sites available to everyone with Internet access who want to read them—were still relatively new in 1997. That was the year, ...

Get The Manager's Communication Toolbox now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.