2. Five Mission Statements for Ultimate “New View” Success

Mission statements are like maps. With a map you can navigate every action toward a desired incremental or ultimate goal and thus: sustainable success. Without a map, you are often guessing and taking short cuts, which usually become long cuts that lead to confusion, stagnation, and ultimately failure. Your mission statement serves as the GPS to where you are and where you need to be!

—Jeff Magee

Learning Objective

After completing this section of the course, you will be able to explain the different types of mission statements and help the reader create them.

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