ABOUT THE AUTHORS
JOCHEN ZEITZ
Born on April 6, 1963, in Mannheim, Germany, Jochen Zeitz is director of PPR, chairman of the board’s sustainable development committee, and cochair and president of The B Team, after having been the CEO of the Sport & Lifestyle division and chief sustainability officer (CSO) of PPR since 2010. Prior to this, Zeitz served for eighteen years as chairman and CEO of PUMA. On being appointed CEO in 1993 at the age of thirty, he transformed the company financially, turning PUMA from a low-priced, undesirable brand with sales of less than two hundred million euros into a desirable, premium company, with sales of three billion euros in 2011 and one of the top three brands in the sporting good industry. He became a member ...
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