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THE M WORD: The Money Talk every Family Needs to have about Wealth and their Financial Future by Lori Sackler

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Brain Physiology Affects Money Choices

It is not only the differences between the male and female brains that make the Money Talk problematic; it is the way all of our brains work. There is an emerging field called neuroeconomics that combines neuroscience, psychology, and economics to examine how the functioning of the brain influences financial decision making.

Neuroscience has identified two different kinds of thinking that take place in our brains. The reflexive system is the part of the brain that governs our emotions, feelings, and instinctive responses. The reflective system is the analytic thinking part of the brain that allows us to access our rational side.

The reflexive system is located underneath the cerebral cortex in what are called ...

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