O'Reilly logo

The Luxury Strategy, 2nd Edition by Vincent Bastien, Jean-Noël Kapferer

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

16

Luxury and sustainable development: convergences and divergences

We have addressed most of the aspects of the luxury strategy in this book. We must now address the relationship between the luxury strategy and the biggest challenge our industrial society is facing now: the sustainable development challenge.

The Western world has experienced several decades of abundance; all our economic models and behaviour are based on growth and indefinite availability of raw materials and workforce. Traditional marketing corresponded to this world of abundance: how to sell more to more customers. With the globalization of the last 30 years. We are now entering permanently into a finite world, a world of scarcity: the Western model of consumption cannot ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required