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If you liked this Element, you might like the book by Alpheus Bingham and Dwayne Spradlin, The Open Innovation Marketplace: Creating Value in the Challenge Driven Enterprise (ISBN: 978-0-13-231183-0).

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Vice President, Publisher: Tim MooreAssociate Publisher and Director of Marketing: Amy Neidlinger

© 2011 by InnoCentive, Inc.Published by Pearson Education, Inc..Publishing as FTPress DeliversUpper Saddle River, New Jersey 07458

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