Chapter 12
Choosing the Right Communication Tools
The medium is the message because it is the medium that shapes and controls the search and form of human associations and actions.
—Marshall McLuhan, professor and media critic
Theresa laments that it used to be easy when everyone worked in the office. You had face-to-face communication, meetings, and some email. Now, with people working everywhere, the tools she needs to master require two hands to count. The problem is, some of the tools she isn’t sure how to use, some she has never seen used well, and some, well, she just doesn’t like. Since the face-to-face is out, she leans on email far ...
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