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The Logo Brainstorm Book

Book Description

Don't Wait for Inspiration to Strike

Whether you're facing a new logo project or you've reached a block in your current work, The Logo Brainstorm Book will inspire you to consider fresh creative approaches that will spark appealing, functional and enduring design solutions.

Award-winning designer Jim Krause (author of the popular Index series) offers a smart, systemic exploration of different kinds of logos and logo elements, including:

  • Symbols
  • Monograms
  • Typographic Logos
  • Type and Symbol Combinations
  • Emblems
  • Color Palettes
Through a combination of original, visual idea-starters and boundary-pushing exercises, The Logo Brainstorm Book will help you develop raw logo concepts into presentation-ready material.

Table of Contents

  1. Cover
  2. Title Page
  3. Contents
  4. Introduction
  5. Beginnings
    1. Know thy client
    2. Who it’s for
    3. Rivals
    4. The power of words
    5. Originality
    6. Thinking big with little pictures
    7. Preparing for presentation
  6. Symbols
    1. Expansive thinking
    2. Building icons from basic shapes
    3. Adding dimension
    4. Simple beginnings, complex finishes
    5. Visual arithmetic
    6. More shapes, more visual math
    7. Persistence
    8. Combining dimensional shapes
    9. Free-form constructions
    10. Dimensional free-form constructions
    11. Linework
    12. Reinterpreting reality
    13. Depicting with basic shapes
    14. Illustrating with Pathfinder operations
    15. Contextual collisions
    16. Filling up
    17. Degrees of simplification
    18. Graphic interpretations
    19. Personality traits
    20. Digital makeovers
    21. Subtle dimension
    22. Drawing from photographs
    23. Alternate Endings
    24. Changing course
    25. Less? More?
    26. Paint, pigments and pixels
    27. Suitable for framing
    28. Digital slicing and dicing
    29. From photo to icon
    30. Halftoning
    31. Building with photographic elements
    32. Mixing it up
    33. Enclosures
    34. Committees
    35. Heads
    36. Hands
    37. Eyes
    38. The human figure
    39. Creating designs from figures
    40. Exercises
    41. Reinventing the Circle
    42. Pathfinder abstractions
    43. Pathfinder representations
    44. Exploring Linework
    45. Three’s a crowd pleaser
    46. Mixing Media
  7. Monograms
    1. Ready-to-go beginnings
    2. Letterform add-ons
    3. Building letters from basic shapes
    4. Dimensional incarnations
    5. Pushing it further
    6. Pictorial typographic creations
    7. Filling letterforms with images
    8. Intuition
    9. Whatever works
    10. Pictorial additions
    11. Extroverted enclosures
    12. Enclosure ideas
    13. Pairing letters harmoniously
    14. Pairing contrasting letterforms
    15. Exercises
    16. Simple Beginnings
    17. Building with shapes
    18. Going dimensional
    19. Building a presentation
    20. Adding images
    21. Pair and groups
    22. A monogram of your own
    23. Collecting inspiration
  8. Typographic Logos
    1. Existing typefaces
    2. Simple modifications
    3. Family considerations
    4. Customizing letters
    5. Embellishment
    6. Work Practices
    7. Pictorial add-ons
    8. Word as image
    9. Hand-drawn lettering
    10. Informalization
    11. Letters and shapes
    12. Adding dimension
    13. Typography and communication
    14. Baseline variations
    15. Alternative baseline
    16. To enclose or not to enclose
    17. Exercises
    18. Typeface as logotype
    19. Revising characters
    20. Custom-made typography
    21. Words as images and vice versa
    22. Curving baselines and custom kerning
  9. Type + Symbol
    1. Relativity
    2. Tried-and-true configurations
    3. Other straightforward arrangements
    4. Visual echoes
    5. Intentional contrast
    6. Pre-presentation playtime
    7. Wow
    8. Typographic extensions
    9. Custom characters
    10. Letter enhancement and replacement
    11. Letter replacement: O and Q
    12. Type within and among icons
    13. Overlapping strategies
    14. Understanding
    15. Alternate realities
    16. Typographic enclosures
    17. Framing
    18. Exercises
    19. Centered variations
    20. Cultivating contrast
    21. Enclosing with type
    22. Joining letters with icons
    23. Letter replacement
    24. Photo Play
  10. Emblems
    1. Construction considerations
    2. Enclosures from basic shapes
    3. Incorporating images with type
    4. Enclosing with decoration
    5. Going big
    6. Longevity
    7. Constructing with type
    8. Using type to enclose
    9. Inside and out
    10. Exercises
    11. Creating enclosures
    12. Dimensional treatments
    13. Twists and turns
    14. Emblem creation
    15. Purely Typographic
    16. An emblem to call your own
  11. Color
    1. One color plus black
    2. Monochromatic
    3. Complementary
    4. Split complementary
    5. Beauty
    6. Analogous
    7. Triadic
    8. Semi-muted
    9. Heavily muted
    10. Exercises
    11. Real-world color
    12. Black plus one
    13. Palette strategies
    14. Muting