8.5. Linear Regression

In SAS Enterprise Guide, you can perform many different types of regression analysis, and the models that you build can be quite complex. You can choose linear, nonlinear, logistic, and generalized linear models. In addition, within each type of regression, there are many options for customizing your analysis. This section shows how to do a simple linear regression with one dependent and one explanatory variable. You must have SAS/STAT software installed on your SAS server to perform regression analysis.

The Fire and Ice Tours company started a local advertising campaign in both Seattle and Portland. It wants to see if the money spent on advertising is increasing the number of tour bookings. Here is a sample of the AdResults ...

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