CONTENTS
How to get the most out of this book
SECTION 1 MANAGING A SUCCESSFUL BUSINESS
1 Peter Drucker on why customers are more important than profits
2 Jack Walsh on the need for a competitive advantage
3 Marvin Bower on why more cohesion and less hierarchy is required in organisations
4 Harold Geneen on why cash is king
5 Andrew Carnegie on taking care of the pennies
6 Sam Walton on why you should ignore conventional wisdom
7 Jeff Bozos on two ways to expand your business
8 Philip Kotler on creating markets
9 Laurence J. Peter on why people rise to the level of their own incompetence
10 Warren Bennis on why failing organisations need leadership ...
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