QUOTATION 89
DAVID PACKARD ON THE IMPORTANCE OF MARKETING
Use this to remind you that people see you as a representative of your organisation.
David Packard (1912–96) was a Co-founder, with William Hewlett, of Hewlett-Packard and served as President, CEO and Chairman of the company. His experience led him to suggest that:
Marketing is too important to leave to the marketing department.
David Packard
Packard was not suggesting that you should dump your marketing department/team. Rather, he was suggesting that every member of staff had a role to play in it.
WHAT TO DO
- In the age of social media, every member of staff has to realise that their actions can reflect on the organisation and be spread worldwide in less than 24 hours (see ...
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