QUOTATION 81
JEFF BEZOS ON THE IMPLICATIONS OF BAD NEWS IN THE DIGITAL AGE
Use this to remind you that your business is only one foul-up away from being an internet sensation.
Jeff Bezos (b. 1964), founder and CEO of Amazon.com, built a global empire based on new technology and dealing with customers via the internet. Therefore, we should listen when he tells us that:
If someone thinks they are being mistreated by us, they won’t tell 5 people, they’ll tell 5,000.
Jeff Bezos
WHAT TO DO
- Stop an error becoming a disaster. Settle the dispute before it becomes a war of attrition.
- If you identify a significant problem affecting numerous customers, go public with it on social networking sites immediately. It’s better to reveal the problem ...
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