INTRODUCTION
Michael Dell was supporting and emphasising Peter Drucker’s belief that the main purpose of any company is to create a customer (see Quotation 1) when he said:
Customers are your future, representing new opportunities, ideas and avenues for growth.
Michael Dell
If you lose sight of this fundamental law of commerce, then you and your organisation will suffer. The seven entries in this section are all about building, maintaining and protecting your relationship with your customers. Quotation/s:
- 76 is a reality check, in case you need one, which emphasises your dependency on customers for survival.
- 77 suggests that in any relationship the spotlight should be on them and not you.
- 78 outlines how valuable unhappy customers are to ...
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