QUOTATION 52

BUD HADFIELD ON THE VALUE OF GUT INSTINCT IN DECISION MAKING

Use this to justify your use of gut instinct.

Bud Hadfield (1923–2011) was the entrepreneur who founded Kwik Kopy in the United States. A hugely successful businessman and writer, he recognised that not all data can be quantified.

When it’s time to make a decision about a person or a problem … trust your intuition [and] act.

Bud Hadfield

Bud Hadfield is not alone in thinking that managers should rely more on their gut instinct. Friedrich von Hayek won the Nobel Prize for Economics for his work on free markets. He showed that one of the reasons why planned economies are always doomed to fail is that it is impossible for decentralised staff to report everything they ...

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